Over the past four decades, Goliath has become a global player with offices in 15 countries. 

Turning 40 is generally considered to be a big deal – hitting middle age – but for Goliath, it marks how the family run business has grown, learning from experience to become the global player in the toy and games industry that it is today.

To mark the occasion, the company has announced a redesign of its logo. The new, modern look better represents Goliath’s mission, to bring fun to every household, while preserving the iconic and well-known die .

“We have revamped our logo, updated our corporate identity, and strengthened our global management team to take the next steps in our growth plans,” says Jochanan Golad, Goliath Group CEO. “My parents started Goliath 40 years ago and it has been an amazing journey. Due to the ongoing pandemic, we postponed any anniversary celebrations. Instead, we redoubled our efforts to make sure we could supply all the toys and games which have been in high demand during the global lockdowns. We are very proud of our teams around the world, that have been able to successfully adapt during this crisis. We enjoy seeing the positive effect that our brands can have during difficult times, as families have enjoyed lines such as Vet Squad, Animagic, Wahu, Rummikub, Tri-Ominos, Sequence, Pop the Pig, Crayola, and Phlat Ball.”

Jochanan added: “Over the years, our company has grown to be a truly global player with offices in 15 countries, including the UK, Australia, the US and across Europe. After the acquisition of Vivid Toys, as well as greatly expanding into different toy categories, we now have one of the largest distribution networks of any toy company.”