Good Toy Guide toy clinics open for Toy Fair

Published on: 15th January 2014

The toy clinics at the 2013 London Toy Fair were well received and Good Toy Guide will run them again this year.goodtoyguidekarismakidz300

These bookable slots are available for anyone with a new toy at whatever stage of development. In addition this year, GTG will offer advice on the development of digital content and apps related to toys as part of the launch of the Good App Guide.

One of last year’s success stories is Karisma Kidz. Founder, Erika Brodnock booked a toy clinic and presented the Karisma Kidz interactive dolls to Dr Amanda Gummer. After following advice received at the clinic, Erika subsequently submitted the prototypes for evaluation by the Good Toy Guide testers. The feedback she received enabled her to address minor design issues and approach major distributors to discuss both the toys and Moodville, the digital platform. The following 12 months have seen Karisma Kidz sign deals with O2,, and KD UK (maker of the Kurio), on whose stand you will be able to see Karisma Kidz in action at Toy Fair 2014.

Erika Brodnock, founder and CEO of Karisma Kidz, said: “The toy clinic was incredibly valuable. It gave me an insight into the toy industry and child development that enabled me to really understand and hone my product to meet the needs of my target audience. I really appreciated the friendly approach and no-nonsense advice I got from Amanda Gummer and the Good Toy Guide team. It made improving and pitching my products so much less daunting. I’d recommend these clinics to anyone.”

Toy Fair clinics are available by contacting or calling 01438 831 204. Advance booking is advised as slots are limited.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail

Lois Stewart joins the Plus-Plus team

Xplore Distribution welcomes Kevin Griffiths

Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year