GP Flair announced as UK and Ireland distributor of new WWE collection

Published on: 20th December 2013

GP Flair will be the new UK and Ireland distribution partner for a brand new range of WWE construction figures and playsets.flairwwe300

The new collection is expected in stores late Summer 2014. Designed and manufactured by US company The Bridge Direct under the banner ‘C3’ (create, construct and connect), the collection will include universally-compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.

Jay Foreman, founder of The Bridge Direct, said: “Our new C3 WWE construction series will enable fans to recreate epic matches with some of the most popular superstars in WWE. This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it. We are also thrilled to be working with GP Flair in bringing this to the UK market. Flair is a team that is renowned for its brand building and ability to reach all sectors of toy retail and we look forward to a successful partnership.”

Simon Hedge, managing director of GP Flair, added: “We are all excited to be adding this new WWE collection to our portfolio. WWE attracts millions of fans that stay loyal to the brand for many years and we believe the construction aisles in all toy retail outlets are more than ready for such a well-known addition to their shelves.”

The new WWE construction collection will be unveiled fully at London Toy Fair; for advance information, please call 020 8643 0320 or email

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category