The new collection is expected in stores late Summer 2014. Designed and manufactured by US company The Bridge Direct under the banner ‘C3’ (create, construct and connect), the collection will include universally-compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.
Jay Foreman, founder of The Bridge Direct, said: “Our new C3 WWE construction series will enable fans to recreate epic matches with some of the most popular superstars in WWE. This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it. We are also thrilled to be working with GP Flair in bringing this to the UK market. Flair is a team that is renowned for its brand building and ability to reach all sectors of toy retail and we look forward to a successful partnership.”
Simon Hedge, managing director of GP Flair, added: “We are all excited to be adding this new WWE collection to our portfolio. WWE attracts millions of fans that stay loyal to the brand for many years and we believe the construction aisles in all toy retail outlets are more than ready for such a well-known addition to their shelves.”
The new WWE construction collection will be unveiled fully at London Toy Fair; for advance information, please call 020 8643 0320 or email firstname.lastname@example.org.
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