GP Flair announced as UK and Ireland distributor of new WWE collection

Published on: 20th December 2013

GP Flair will be the new UK and Ireland distribution partner for a brand new range of WWE construction figures and playsets.flairwwe300

The new collection is expected in stores late Summer 2014. Designed and manufactured by US company The Bridge Direct under the banner ‘C3’ (create, construct and connect), the collection will include universally-compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.

Jay Foreman, founder of The Bridge Direct, said: “Our new C3 WWE construction series will enable fans to recreate epic matches with some of the most popular superstars in WWE. This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it. We are also thrilled to be working with GP Flair in bringing this to the UK market. Flair is a team that is renowned for its brand building and ability to reach all sectors of toy retail and we look forward to a successful partnership.”

Simon Hedge, managing director of GP Flair, added: “We are all excited to be adding this new WWE collection to our portfolio. WWE attracts millions of fans that stay loyal to the brand for many years and we believe the construction aisles in all toy retail outlets are more than ready for such a well-known addition to their shelves.”

The new WWE construction collection will be unveiled fully at London Toy Fair; for advance information, please call 020 8643 0320 or email

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!