The Shopkins brand and trolley dash event will be publicised in leading girls’ publications and through the Super Awesome sites Pop Girl and Swapit, and will run through August and September. Kids will enter the competition to star in a televised one-off Shopkins trolley dash. The dash is to be filmed in front of a live audience and will be shown on the Pop Girl and Swapit website in early November.
With a combination of press and digital, over 2.8m opportunities to see are expected to be created, which, in conjunction with a TV campaign delivering hundreds of TVRs, will ensure heightened awareness for the new Shopkins brand.
Holly Lackey, marketing manager at Flair, commented: “This fantastic event perfectly captures the shopping theme of Shopkins whilst highlighting the collectability of the brand. It will further add to the high impact awareness that will be created through our traditional TV advertising and digital campaigns. Our winners will have the chance to shop til’ they drop just as the Shopkins characters do and will have the opportunity to win lots of fab Shopkins prizes.”