Flair will aim to further engage The Trash Pack’s core audience through two new campaigns. A month-long campaign is running on Bin Weevils during October, with over 30,000 kids having entered the dedicated Trash Pack area in two days. The activity includes branded loading pages, a competition, exclusive Nest items and a ‘Track the Trash’ hunt which over 37,000 kids have participated in so far.
A further campaign has been launched with schools for a new online newsletter to be written by the fans themselves. Working in association with First News, the first edition of The Trash Pack Times will be published in early December, ideal for the ensuing release of The Trash Pack Series 3. All contributors will receive Trash Pack Roving Reporter certificates and prizes.
Catherine Scott, product manager, commented: “We are delighted with the immense success of the Trash Pack so far and we will be supporting it heavily in 2013 with further immersive marketing campaigns which engage fans on many levels. We look forward to releasing news about new campaigns in coming months.”