Following the launch of the new Teenage Mutant Ninja Turtles Mutations collection, GP Flair has created an interactive microsite where fans can create their ultimate ninja hero.
The Turtles Mutations range is the most successful segment ever for the Teenage Mutant Ninja Turtles brand. Fans can mix and match body parts and weapons from the action figures collection to create endless combinations of crime fighting heroes.
The new microsite, www.turtlesmutations.co.uk, means that the concept can now be played online where children can pick and choose their features, assemble the body parts and name their transformed hero digitally.
Anne-Marie Noon, boys’ marketing manager, GP Flair, commented: “This new range has an added play pattern that the Turtles audience really relates to. The site is not only great fun but by creating this digital and print campaign we have added to the awareness for the toys that is already out there from our TV and pre-roll activity. The range launched just a few months ago and is promising to be as successful as the original mutations range. This all adds to the strength of the entire Turtles portfolio which has more new collections to launch later in the year.”