GP Flair partners with Signature Publishing

Published on: 15th April 2014

GP Flair’s Plasticine is to receive three months of activities across many of Signature Publishing’s children’s titles from April through to June.

This will include the sampling of 150,000 mini Dinosaur Squidgems that has been specially produced for Dinosaur Action and Fantastic Funworld magazines. Flair worked closely with the Signature Publishing team to create three dinosaur versions of the mini Squidgems sample packs, which are available on three issues of Dinosaur Action, the first of which came out on April 11th. Further packs will also be cover mounted on Fantastic Funworld magazine which reaches a slightly younger audience. Supporting the activity is 10 pages of Plasticine activities across the portfolio together with competitions in Rainbow Fun.

Kirsty MacKenzie, Flair’s creative play marketing manager, commented: “The Signature Publishing activity has taken many months to organise and we are therefore delighted to see the campaign finally come to fruition. We believe that making so many samples available to the audience of boys and girls aged 4-9 years will be the perfect way to raise awareness of the fun that can be had with Plasticine and at such minimal cost.”

Amanda Clifford, Signature Publishing’s editor in chief, added: “Flair has done a brilliant job in creating a unique, quality covermount for Dinosaur Action and Fantastic Funworld. With such an iconic brand and the mini Squidgems having great play value, these are a perfect match for our magazine. We’re really looking forward to the first issue going on sale.”

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