With the football season in full swing, GP Flair is rolling out the marketing campaign for its Messi Footbubbles brand.
The campaign includes TV advertising starring Messi himself, a full Kids’ Football Magazine drive, plus a number of retailer driven social media promotions.
The Messi Footbubbles collection launched in autumn 2015 and has quickly become a favourite for young fans of the game. The Messi Trainer Socks, combined with a specially formulated bubble solution, have ensured a game of keepie-uppie is always at hand as kids learn tricks that Messi would be proud of.
Mayur Pattni, brand manager at GP Flair, commented: “This is the perfect time to really push this footballing brand. With so many footballing heroes on our screens what better way than a quick game of keepie-uppie. We are also delighted to see our retail partners getting in the spirit. As many saw at Toy Fair, we have some great extensions to this brand for autumn/winter and it all bodes well for a really successful long term brand.”
Now with European football at its height, Messi and his footballing peers will be everywhere, as will a major global competition launched by the makers of Footbubbles, Funtastic. Kids around the world will be challenged to share their Footbubbles prowess on social media in the quest to meet Messi where they will get to watch FC Barcelona play at the famous Camp Nou Stadium, followed by a special meet and greet session with Lionel Messi. Retailers have come on board and are creating their own Messi Footbubbles social media drives, focusing around his upcoming Champions League matches.