GP Flair to unveil Cupets at Brand Licensing Europe

Published on: 11th October 2013

GP Flair has released details of the cube-shaped menagerie of electronic pets that interact with and unlock a virtual world within a free dedicated Cupets app.Cupets_Shorty300

Cupets are collectables, combining fresh new designs and the latest technology. Each Cupet comes to life on smart devices when used in conjunction with the free download game, using a combination of digital gaming and augmented reality. There are 12 characters to collect, each with their own personality and ability, who all require as much love and attention as any real life pet.

As part of the launch, Flair has created a fully-integrated campaign featuring pre-launch viral teasers, ‘find the Cupets’ and other online fun followed by heavyweight TV and a highly impactful cubed FSDU. Cupets will also feature at the Gadget Show Live, alongside Appen and a handful of tech toys displayed and demonstrated in the Toyzone.

Cupets will be available in early December 2013 and in order to show them ahead of their release they will be making a star appearance on the GP stand at BLE, where they will also be made available for licensing deals both as licensed characters and as a part of a merchandising programme.

Holly Lackey, marketing manager at GP Flair, commented: “Cupets has already launched in Italy with great success, and has amassed a huge social media following. They’re fun and funky, but are also a technically excellent affordable, electronic toy. At £6.99 (RRP) they will make the perfect stocking filler and from there the Cupets collections will grow. We are therefore delighted to be able to show both the trade and consumers what Cupets are all about at the Gadget Show Live and BLE.”

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