LICENSING NEWS

GP Flair to unveil Sofia the First collection at Olympia

Published on: 20th January 2014

The new GP Flair Sofia the First collection will be available at retail from July 2014.sofialogo300

A micro dolls range will include a host of playsets proportioned for the 2.5cm figures. This will include the Magical Amulet Playset which features sounds, lights and movable parts and includes detailed micro dolls to play with. Once opened, the Amulet reveals three levels; the castle, Sofia’s bedroom and the ballroom.

Sofia the First styling heads will introduce the theme of hair-play.

In addition a range of Sofia the First creative playsets will be developed using some of the company’s play patterns such as a Princess in Training Journal Maker and Sticker Scratcherz.

Nicola Bergot, commercial director of GP Flair, commented: “Sofia the First has rapidly become a favourite princess for girls aged three to six and we are naturally delighted to have a range of fabulous products to showcase at Toy Fair. Our aim will be to bring the magic of Sofia to her fans in new and interesting ways that will capture the enchanting story whilst inspiring creativity; whether through miniature role-playing or traditional creative play.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+