After unveiling the Moose Toys collectible at Toy Fair, Flair has now revealed details of series one, launching at retail next month.
The Grossery Gang is the latest collectible on the market that parodies popular items kids know and love from their local grocery store. There are over 150 Grosseries to collect in series one, with rare and limited editions hidden in some packs.
In addition to the figure packs that come with either 2, 4 or 10 characters, key play-sets include the Mushy Slushie and the Yucky Mart, all of which will be available in stores from July.
Anne-Marie Noon, Flair’s boys marketing manager, commented: “The Grossery Gang has evolved from the Trash Pack, which just a few years ago was the must-have collectible toy for boys. With the release upon us, we will use our experience of successfully launching a new collectible brand to its fullest and have created a multi-platform campaign including TV advertising, print throughout the entire autumn/winter period, a fully interactive digital campaign and a mass sampling strategy including cover mounts and retailer kits.”