NEWS

GP Flair unveils launch details of The Grossery Gang

Published on: 16th June 2016

After unveiling the Moose Toys collectible at Toy Fair, Flair has now revealed details of series one, launching at retail next month.  

Grossery-Gang-480The Grossery Gang is the latest collectible on the market that parodies popular items kids know and love from their local grocery store. There are over 150 Grosseries to collect in series one, with rare and limited editions hidden in some packs.

In addition to the figure packs that come with either 2, 4 or 10 characters, key play-sets include the Mushy Slushie and the Yucky Mart, all of which will be available in stores from July.

Anne-Marie Noon, Flair’s boys marketing manager, commented: “The Grossery Gang has evolved from the Trash Pack, which just a few years ago was the must-have collectible toy for boys. With the release upon us, we will use our experience of successfully launching a new collectible brand to its fullest and have created a multi-platform campaign including TV advertising, print throughout the entire autumn/winter period, a fully interactive digital campaign and a mass sampling strategy including cover mounts and retailer kits.”

RECENT ARTICLES

Friday Blog

Dave or Argos…it’s the Friday Blog!

MGA launches latest doll brand Dream Ella

Toys2Market further expands portfolio with Jeruel

BBC Studios and CBeebies commission fourth Hey Duggee series

Smart Games unveils games that sparkle

Amazon teams up with Charity In Kind Direct this Christmas

2 Way Words game bridges generation gap

Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced