NEWS

GP Flair unveils TMNT Autumn marketing initiatives

Published on: 4th August 2014

To celebrate the launch of its Teenage Mutant Ninja Turtles Z-Line and Autumn figure collections, GP Flair has unveiled a programme of marketing initiatives to run across the Summer. TMNT_300

For print and digital, Flair has created a ‘Getting Zippy’ campaign emulating the fun nature of the new Turtles Z-Line play sets. The campaign runs through August and early September and involves a competition to win one of 20 pairs of tickets for Go Ape’s Junior Tree Top experience with a tree top safari and awesome zip lines. The winners will also share £1,000 worth of Z-Line toys and action figures.

Kids can enter through advertorials shown in Toxic, Mega and Teenage Mutant Ninja Turtles magazine, or online via a partnership with Super Awesome. The press and digital campaign expects over 1.3million opportunities ensuring heightened awareness for the new Z-Line playsets.

On-air Flair is partnering with Nickelodeon and Character World on a TMNT competition running daily on Nicktoons, giving fans the chance to win the ultimate bedroom makeover. Open from now till 17th August the competition will see the eventual winner receive £1,000 towards bedroom decoration plus the aid of an interior designer, to help create a turtles-inspired lair.

Experientially, fans up and down the country will have the chance to climb on board a life-size replica of the GP Flair Shellraiser, meet Leonardo and Raphael and sample the brand-new toy range, as the Nickelodeon Shellraiser Tour returns for another year. In partnership with Tesco, the experiential activity will visit 10 stores across the summer, starting from the 7th August and will run alongside an exclusive Tesco sales promotion giving customers the chance to win a family holiday to Greece when they purchase the orange ooze canister.

For more information about Teenage Mutant Ninja Turtles toy range call Flair on 0208 643 0320 or email enquiries@flairplc.co.uk

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