The company has appointed Graham to the role of commercial director.
Graham joins the company to further bolster the sales in the UK & Ireland.
The new role will see Graham managing and developing national accounts as well as identifying and developing new channel opportunities for the company.
A spokesperson for the company said: “Graham brings a wealth of experience in both these important markets, and we look forward to working with him in supporting the existing customer base as well welcoming new retail partners, with great new product in line for 2017 and beyond”.
Hape has enjoyed double digit sales growth over a number of years globally, with the UK and Ireland a priority in the planned growth of the company.