Grant Gie’s appointment marks the next step in the American crafts and activity specialist’s global expansion plans.
The New York based crafts and activity company Creative Kids has continued its expansion within the UK with the appointment of Grant Gie, who will head up operations in the country as managing director.
The company says Grant is a recognisable face, having worked in the toy industry for over 14 years. He joins Creative Kids following his most recent role as international sales director at Melissa & Doug, having previously held senior roles at Sambro and Hasbro.
Creative Kids is already established within the UK and is becoming known and respected for its extensive arts & crafts and STEM toy ranges with successful owned properties, as well as an increasing licensed property portfolio. The company has also just signed a multi-year, multi-national licensing partnership deal with Hasbro, which will see it produce a full range of Play-Doh products across a wide assortment of clays and compounds.
Grant Gie commented: “Having worked in the toy industry for so many years, I never fail to be inspired by the ingenuity and innovation from toy companies, and Creative Kids is such an exciting company to be a part of – its product portfolio is expanding rapidly. I have ambitious growth plans for our UK operation that will open up more retail channels as well as increasing our brand awareness.”
Daniel Delapa from Creative Kids added: “We have ambitious plans to grow our UK presence exponentially and are delighted that Grant is joining us to lead us forward as we expand our core business and licensed product portfolio. We’re excited to have secured someone of Grant’s calibre and experience to cement the Creative Kids brand in the UK, working with us to develop our business as well as opening up new opportunities.”