In partnership with Dennis Publishing, the magazine is both an introduction to the brand as well as a supplement to readers who are current consumers of the products.
Karen Nunn, Green Board Games’ marketing director, stated: “This is an exciting venture for BrainBox from a branding perspective alongside the great editors at Dennis. There has been a fabulous synergy between the two, and has resulted in this fantastic magazine. It strikes the perfect balance between knowledge and fun.”
For children of all ages and abilities, the magazine will include puzzles, games and the award-winning BrainBox memory recall game. Each issue will be full of facts, highlight children’s achievements, and recommend books for other children to read.
To kick-start the monthly magazine, issue one features numbers and history. There are also BrainBox Animals cards included, with a sand timer for extra practice for next month’s issue which features animals. The magazine hits the stands on 19th February and can be found at Tesco, Sainsbury’s, WH Smith and Waitrose, among other retailers.
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