Green Board Games takes its ‘Digital Detox’ to John Lewis & Partners

Published on: 20th December 2018

Company is promoting its award-winning BrainBox range through a series of fast paced in-store demonstrations.

Inspired by recent Ofcom research findings, which revealed that the average person in the UK checks their smart phone every 12 minutes, Green Board Games has taken BrainBox on a ‘Digital Detox’ tour to encourage families to unplug and enjoy a traditional-style game.

John Lewis & Partners shoppers were put to the test with oversized BrainBox cards, timers and dice. Generations of grandparents, parents and children went head-to-head to outwit each other using memory and observational skills, with each battling to be crowned the official BrainBox of the family.

Georgina Dobie, marketing manager at Green Board Games, added: “Designing games that facilitate inclusive play and learning is at the heart of what we do. We were thrilled be able to demonstrate how easy it is for both adults and children alike to get involved and play a game, even with only 10 minutes to spare at a time when technology seems to be overtaking our everyday lives. The week-long tour was a fun way to introduce the portfolio of BrainBox games to shoppers looking for something different. It was also a great way to reinforce our values by bringing people together through play.”

The Green Board Game Company has a variety of marketing support packages available, from point of sale materials to a multitude of demonstration ideas for retailers of all sizes. The company also presents monthly retailer awards to support the independent channel.

To find out more, contact the GBG sales team on or call 01494 538999.


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