Leading manufacturer Crazy Aaron’s Thinking Putty has addressed consumer concerns following a viral Facebook post.
A statement released on the Crazy Aaron’s website reads: “Please be assured that the trending article from the BBC targets a specific knockoff magnetic putty, and is in no way indicative or representative of the safety of genuine Crazy Aaron’s Thinking Putty. Crazy Aaron’s is an innovator and world leader in the next generation of creative play. As part of our commitment to our customers, we have closely followed reports about a competitor, copycat putty being pulled from the market due to likely contamination.”
The statement was released following a recent Facebook post, which has reignited safety fears after a child was found to have arsenic poisoning after playing with unbranded putty purchased from Amazon.
Neve Kelly was found to have 10 times the safe level of the substance in her urine after playing with cheap, unbranded magnetic putty, according to her mother Frances. Frances claimed that the toy was bought as a Christmas present for her two daughters before she was warned about its possible toxic contents. Toxicology testing revealed high levels of arsenic in the girl’s urine.
Green Elephant Trading, UK distributor of Crazy Aaron’s Thinking Putty, has seen a dramatic increase in the number of people seeking reassurance about putty safety.
Nici Wilcox, managing director at Green Elephant trading, commented: “We are receiving many enquiries from concerned consumers following the continuing news articles and a post on social media regarding a specific knock-off magnetic putty. We would like to make clear that genuine Crazy Aaron’s Thinking Putty is non-toxic and is compliant with all applicable worldwide toy safety laws including EN71 parts 1, 2 and 3. All the relevant certification has also been checked and approved by Trading Standards here in the UK.”
A number of retailers have also put out their own announcements, encouraging consumers to buy quality, branded putty from reputable stores.
For the full Crazy Aaron’s statement on safety, please click here.