The popular Greenhouse Area at Toy Fair 2017 is now sold out and has a growing waiting list.
Located in the centre of the Grand Hall, the area is dedicated to new and smaller companies, helping support and encourage them break into the toy industry, as well as housing many established industry names who have found their home in the Greenhouse over the years.
In 2017 this zone will welcome 40 exhibiting companies, including more than half of last year’s Greenhouse exhibitors.
New Greenhouse exhibitors for 2017 include BKD-London, American Jewel, Funkit World, Rainbow Dreams and Articulate Scotland, who will all look forward to showcasing their products to the diverse range of retailers, licensors, media and wider industry at Toy Fair.
After a successful 2016 in the Greenhouse, Eduk8 Worldwide, Kidicraft and Morning Group are all now making the transition to the main floor to expand their stands.
Majen Immink, head of Toy Fair operations and sales, commented: “We’re delighted that the Greenhouse is sold out once again so early in the sales process. We get excited each year to see which innovative new products will be on show in the area. It’s also fantastic to see previous Greenhouse exhibitors make the move to other areas of the hall floor after a great initial platform that the Greenhouse has provided for them in previous years.”
Elsewhere in the halls, the show is very nearly sold out with just 3% of space remaining. Potential 2017 exhibitors should submit their online applications via www.toyfair.co.uk as soon as possible to avoid missing out.