The Olympic gold medallist will lead the messaging alongside other influencers unboxing and reviewing the Stay Active range. 

Character Options’ campaign to Stay Active this summer has signed up Olympic champion long jumper Greg Rutherford to lead the way in promoting the range which features family activity toys and games which can be played both inside and out.

As well as existing favourites Jump It Lap Counter, KickerBall and Moon Shoes, new additions to the SS22 portfolio include Splash Out, a game that requires a player to throw the ball to another person to avoid getting splashed out, and Sling Ball, where kids can hook the ball and launching it up to 60ft for the next player to catch in their racquet net.

Mark Hunt, Character Options’ marketing director, commented: “Greg Rutherford is the perfect person to lead our core messaging for Stay Active. He is known for both his triumphs in athletics and his family values and we are delighted to have him at the centre of our campaign.”

The Stay Active campaign, which has just launched, will see a different product from the range being championed each month on Greg’s Instagram. Greg’s activity will lead to waves of further coverage from active influential family instagrammers who will also be posting about their engaging Stay Active fun experiences at home.

“The social activity will reach parents where they are currently consuming media on Instagram, while our linear TV and digital preroll for each product will engage the kids,” added Mark. “This is just a start for Stay Active; the overarching brand for our family inclusive activity toys that can be played both inside and out is set to grow with even more launches in autumn ’22 and beyond.”

For more information about Stay Active from Character Options, call 0161 633 9800 or email sales@charactergroup.plc.uk