GP Flair launches a new season of The Grossery Gang amidst upweighted marketing campaign.
The Grossery Gang is entering a new season of collectible figures and playsets as GP Flair announces a heavyweight marketing plan to retain the brand’s position as one of the UK’s leading collectibles.
The launch of Season 4 sees the introduction of The Grossery Gang’s Bug Strike theme, which will reveal new characters and teams that are prepared for battle against the squishiest bugs around. Toilet Two Packs, Crossbow 10 Packs and Catapult Four Packs of the characters will be central to the new collection.
The launch will be supported by TV advertising, a new Bug Strike mini movie on YouTube, Slime Box influencer kits and Bug Strike party boxes for fans to win. In addition, there will be a raft of kids’ press, including a full mini magazine and covermounts with a leading boys’ magazine. Also central to the campaign is constant contact with fans through PopJam, where The Grossery Gang has almost 50,000 followers.
Anne-Marie Noon, boys’ marketing manager GP Flair, commented: “The Grossery Gang has captured hearts since its launch early last year and, in doing so, has amassed a wide fan base. It is important that we keep these existing fans engaged as well as sparking the imaginations of new followers of the brand. Our marketing campaign is designed to do just that.”
The Grossery Gang Season 4, the Bug Strike Series, is available now, and marketing support will continue throughout the spring/summer.