Grossman has announced two major licensing deals with Ghostbusters and The Secret Life of Pets for 2016.

Sony Pictures Entertainment is remaking Ghostbusters, with a logo and catchphrase that is recognised by 96% of consumers aged between 13 and 54.

Grossman will be capitalising on that awareness with a portfolio of outdoor toys and pocket money items including a full range of scooters, a light up scooter, satchel skateboard, bike, pogo stick, helmet, kite and more. Pocket money items include a whoopee cushion, spring, wobbler, yo-yo, bubble wand, groan tube and slime/ooze gel.

The company has also announced a partnership with Universal Pictures and Licensing and Illumination Entertainments to create a whole range of products featuring characters from the forthcoming movie The Secret Life of Pets. The summer release will be accompanied by a pack of wheeled and outdoor items across all price points.

Managing director Mark Walls commented: “We are delighted to secure these high profile licences and are committed to adding value and increasing our brand strength going forward. 2016 is going to be a very exciting year for the company.”