LICENSING NEWS

Guru Studio appoints Brand Ward as licensing agent for Pikwik Pack in UK & Ireland

Published on: 20th January 2021

Pikwik Pack debuted on Disney Junior US and Treehouse Canada last year and will be rolling out worldwide later this year.

In addition to representing True and the Rainbow Kingdom, Brand Ward will now also represent Guru’s newest pre-school series Pikwik Pack across consumer products and L&M including toys and games, apparel, housewares, accessories, publishing, party decorations and live events.

“After a successful premiere on Disney Junior in the US and Treehouse in Canada, we’re excited to partner with Brand Ward to lead Pikwik Pack’s expansion into the UK and Ireland”, said Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “The team at Brand Ward are industry veterans that have brought expertise and strategic planning to the forefront of all our deals. We will be announcing our broadcast partners for the UK and Ireland shortly.”

Trudi Hayward, co-founder of Brand Ward Services commented, “We are delighted to be extending our relationship with Guru Studio and to be working with the team on its delightful new property Pikwik Pack. Deliveries, and awaiting for those special packages, have become a very big part of our lives during this last year with lockdown, so Pikwik Pack could not be more topical right now.”

Pikwik Pack debuted on Disney Junior US and Treehouse Canada late last year, with new episodes continuing to air throughout 2021. The series will be rolling out worldwide later this year with broadcasters such as Super RTL (Germany), Canal Panda (Portugal), HOP (Israel), Minimini+ (Poland) and more.

In the US, the series is represented by Licensing Street, with Playmates Toys (master toy) and Scholastic (US Publishing) already on board.

 

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