LICENSING NEWS

Guru Studio appoints Brand-ward as licensing agent for pre-school series

Published on: 25th June 2020

Brand-ward will represent pre-school series True and the Rainbow Kingdom in the UK & Ireland across all consumer products. 

Guru Studio has announced that it has appointed Brand-ward as its exclusive licensing agent for its hit pre-school series, True and the Rainbow Kingdom.

Brand-ward will represent the brand in the UK & Ireland across all consumer products including toy and games, apparel, publishing, housewares, accessories, food and drink, and live events.

“We’re seeing tremendous demand for True products from boys and girls all over the world,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “We’re excited to have the experienced team at Brand-ward lead the charge for our consumer products programme in the UK & Ireland and continue to build upon the love people have for the show.”

True and the Rainbow Kingdom’s message empowers children to be mindful, compassionate and respectful of all living things. The series first launched on Netflix in 2017, and is now launching on linear TV around the world. Following a successful launch on Tiny Pop in the UK earlier this year, demand for the pre-school series continues to grow. On platforms such as YouTube and YouTube Kids, the series has amassed a sizeable audience with over 300m views. The show’s GIPHY page now boasts over 2b shares. Consumer products for True and the Rainbow Kingdom including plush, Halloween costumes, activity books and storybooks are also now available across the US. New True and the Rainbow Kingdom content is continuing to roll out on Netflix throughout 2020.

 

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