NEWS

H Grossman aims to stamp out Rainbow Loom counterfeits

Published on: 18th December 2013

H Grossman has joined forces with Amazon and eBay to stamp out counterfeit Rainbow Loom sales.Rainbow-Loom300

The fakes are marketed using a picture of the legitimate Rainbow Loom. This craft toy which uses rubber bands to create jewellery has been a strong seller in the US with sales approaching 2m units. Time Magazine recently listed the loom in its ‘Year in Things’ article.

Rainbow Loom was introduced to the UK last month by the Glasgow-based toy company against a background of heightened interest due to the wall-to-wall media coverage in the States. Unwitting consumers are being duped by conmen who sell on eBay and Amazon, purporting to sell the legitimate loom and using copied imagery which shows the authentic loom. They then send the consumer a poor-quality fake. Amazon in the States has moved quickly to close down the accounts of the fakers and the UK is following suit.

Martin Grossman, managing director, said: “We are working closely with the Trading Standards Office and have a specially-dedicated team buying sample stock and posing as consumers to flush out the fakers. Once identified their trading accounts will be closed and prosecutions will follow. We are very serious about protecting this product.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Going Nowhere… it’s the Bank Holiday Blog!

Fanbytes announces new reality-style online show

Thursday 9th April – Latest toy industry reaction to coronavirus outbreak

Fisher-Price report highlights positive effects of play on parents and carers

Exclusive: the latest from the pre-school category

ViacomCBS appoints Simon Leslie

Statement from TIE’s Sanjay Luthra on the power of play

Exclusive – IETP’s Carmel Giblin calls for the toy industry to work together

Operation Pac-Man issues update after first week of efforts

Generation Media announces launch of Generation Academy