The fakes are marketed using a picture of the legitimate Rainbow Loom. This craft toy which uses rubber bands to create jewellery has been a strong seller in the US with sales approaching 2m units. Time Magazine recently listed the loom in its ‘Year in Things’ article.
Rainbow Loom was introduced to the UK last month by the Glasgow-based toy company against a background of heightened interest due to the wall-to-wall media coverage in the States. Unwitting consumers are being duped by conmen who sell on eBay and Amazon, purporting to sell the legitimate loom and using copied imagery which shows the authentic loom. They then send the consumer a poor-quality fake. Amazon in the States has moved quickly to close down the accounts of the fakers and the UK is following suit.
Martin Grossman, managing director, said: “We are working closely with the Trading Standards Office and have a specially-dedicated team buying sample stock and posing as consumers to flush out the fakers. Once identified their trading accounts will be closed and prosecutions will follow. We are very serious about protecting this product.”
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