The 2012 retailer feature aims to highlight Haba toys and unique ways in which retailers choose to display them. The campaign will also give an insight into why retailers and their consumers love the brand so much, whilst giving retailers the opportunity to take part in competitions and in-store promotions.
All Haba stockists are eligible to take part, and will have their store showcased on the Haba’s Mums Club website, and Haba’s UK Facebook and Twitter pages. All they have to do is complete an entry form, available from the Haba sales team, and send in photographs of their great displays to be featured on the homepage of the site. Being a feature store will enable the retailer to showcase their premises to the many bloggers and followers that regularly frequent the club’s site.
Speaking of the campaign, Martin Nield, sales manager, said: “Our retailers have always responded so positively towards our brand, and now it’s our turn to highlight their stores and the great displays they provide for consumers. We’ve found that the retailers have really got on board, and with added social media coverage we hope to subsequently increase the footfall in their stores too.”
To be part of the Haba retailer feature, you can request an entry form by emailing email@example.com or call 01327 701 702.