The event was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their friends.
The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday 12th October. Held in a retail pop up space just off Oxford Street, the winners of the competition were able to enter a Hairdorables world, including a hair salon, nail spa, crafts space and a tea party to enjoy with their friends. A fashion makeover, catwalk and photo shoot completed the day.
The competition was hosted by PopFun’s online site and driven to by a two-week TV campaign on Pop. Also highlighting the contest were a number of the UK’s up-and-coming YouTube stars, who also attended the event to meet the lucky winners.
Marta Zietkiewicz, marketing manager at Flair/Just Play, commented: “It was really exciting to see our Hairdorables experience pop up come to life through the morning, and then to open the doors to our VIP guests at midday. Our guests experienced what it is like to be part of the Hairdorables’ world. Everyone had so much fun; it is just a shame that it could not be open for longer.”
To find out more about the Hairdorables toy collection from GP Flair/Just Play call 0208 643 0320 or email firstname.lastname@example.org.