NEWS

Halilit announces rebrand for 2022

Published on: 14th January 2022

Halilit has refreshed its palette and look to reflect the company’s target market and developed a new trade ordering website for 2022.

It’s all change for Halilit as the company heads into the new year with a brand-new look. 2022 will see the pre-school specialist unveil a refreshed design and colour palette, to coordinate with the development of a new trade ordering website. Having retained its ‘For Happy, Lively, Little People’ strapline, the company has refreshed its palette and look to reflect its target market, with the colour choices reflecting the pure happiness and carefree fun associated with early childhood.

“We wanted to redesign our logo to be a little less corporate, and a little more child-friendly in appearance,” explained MD Judith Stark. “Our colour choices are based on a classic childhood ‘ice cream’ palette, with the confetti shapes and sprinkles adding a magical feel. Whilst our individual brands will all remain the same, our overall umbrella brand now represents us better as a company, reflecting our dedication to providing babies, toddlers and pre-schoolers with high quality toys that not only help little ones in their development, but hopefully also make them smile and provide them with warm and fuzzy memories to reflect back on as they grow.”

Despite the challenges of the past couple of years, Halilit has experienced a fantastic trading period, and recently appointed several new members to the team. The company says the appointments will bolster its growth amidst continued strong demand for its range of pre-school products.

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