Taf Toys’ award-winning range of developmental baby products has launched in Dunelm through UK distributor Halilit.

In a move which will see Taf Toys continue to strengthen its nationwide distribution, a core range of six products will initially be available both in-store and online with plans to increase this number over the coming months.

Focusing on the Taf Toys Easier Drive and Easier Development categories, the range will consist of: Car Wheel Toy, Play & Kick Car Toy, I love Big Mat Soft Colours, Musical Newborn Cosy Gym, Laptoy Activity Centre and Cot Play Centre which all feature  characters and interactive play elements in beautiful designs.

Judith Stark of Halilit, Taf Toys’ UK distributor commented: “We are thrilled to launch Taf into Dunelm. Not only do we feel it complements its existing nursery category perfectly, but it is also a great opportunity to explore a different avenue of retail where we know our target audience is shopping.”