The company is looking forward to its second TV campaign of the year.

Running throughout October and November, Hama’s latest advert will feature nationwide across five key channels including Channel 5, Nickelodeon, Nickelodeon Junior, Disney Junior and Boomerang.

The advert will have over 200 TVR’s, double the amount of the highly successful Hama Easter campaign.

Futher marketing and PR will take place across the entire Hama Bead range including influencer push and support from the kids press. The objective will be to kick start the Christmas gift buying period and reinforce Hama as the No. 1 bead brand.

Hama Beads is enjoying strong sales and sell though, thanks to the high-profile TV support, and the company is urging retailers to ensure they are stocking all key lines ready for the Christmas period.