Hama Beads celebrates 50th anniversary with new range

Published on: 9th August 2021

Four exclusive anniversary products will be produced in limited quantities at affordable prices, letting Hama Beads fans join in the celebrations. 

50 years ago, the innovative owner of the Hama Beads factory, Malte Haaning, began making beads and pegboards at his production facility in Nykøbing Mors. Today, Hama is renowned globally in the children’s products market and continues to develop and extend its ranges with the aim of producing fun and unique arts & crafts options.

In honour of its landmark year, Hama Beads is launching four exclusive products in limited quantities and at affordable prices. Each product will include the 50th anniversary celebratory logo on the packaging amidst a montage of exciting and inspirational Hama designs on the gift and hanging boxes.

The full 50th anniversary range comprises:

  • A Gift Box containing 4,000 beads, two large pegboards, a colour printed design sheet, instructions and ironing paper
  • A Hanging Box containing 2,000 beads, three small pegboards, a colour printed design sheet, instructions and ironing paper
  • 2 x Beads in bag with 2,000 beads in different colour assortments

The Hama Beads range is distributed in the UK by DKL Beysal. For more information, visit


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