The company is ramping up marketing and PR support for 2018.
At the heart of the activity will be the Hama Beads TV campaign, which will run over the Easter 2018 period. The advert will feature on Channel 5, Nickelodeon, Disney Junior, Boomerang, and Nick Junior, delivering in excess of 100 TVRs.
Further marketing and PR will take place across the entire Hama Bead range including kids press and influencer outreach with support from newly appointed PR company, Norton PR. The objective will be to build on the existing loyal following for the brand, together with introducing more new parents to the high play value of Hama Beads, reinforcing Hama as the number one Bead brand. Having successfully completed the first ever Hama Fun Day retailer tour, there are also plans for various demonstration tours throughout 2018.
David Allan, sales & marketing director at DKL, commented: “We are excited to be bringing TV advertising back into the Hama Bead marketing mix. It is however, just a small part of our plans for 2018 as we have a huge amount of new activity to announce, all of which will support our retail partners.”