Hama Beads to launch TV campaign in the run up to Christmas

Published on: 12th June 2018

DKL Marketing has announced its second TV campaign for autumn 2018.

Running throughout October and November, the advert will feature nationwide on channels including Channel 5, Nickelodeon, Nickelodeon Junior, Disney Junior and Boomerang.

Following on from the positive reception Hama saw for its Easter TV campaign, the October-November TV campaign will have more than 200 TVR’s, double the previous amount.

The advert will also be supported by a substantial PR campaign which will include Hama’s largest ever influencer push, and support from the kids press. The objective will be to kick start the Christmas Gift Buying period, while also reinforcing Hama as the No. 1 bead brand.

David Allan, sales and marketing director, DKL, commented: “After the great success of Hama’s TV debut at Easter, we are delighted to be running another TV campaign throughout October and November. We ask customers to get in contact with us, as there are many opportunities for in-store support such as free demonstration days, competitions and social media support.”


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