DKL has announced new lines throughout the whole Hama Beads range.
Set to launch at Toy Fair, the new products include the Small World collection, Disney Frozen Gift Boxes and Maxi Stick.
DKL enjoyed record sales with Hama in 2015, and sales are expected to grow further in 2016 with new products and the new digital app, Hama Universe.
Farel Williams, marketing executive at DKL, commented: “Hama continues to go from strength to strength, and we are looking forward to exhibiting even more quality product from the range at Toy Fair. Visitors can also look forward to testing out the brilliant new Hama app.”