Launching exclusively at Hamleys, the new Lego Royal Guard Minifigure will be sold in stores across the UK this January.

To celebrate the launch of this collectible, the iconic British soldier will be embarking on a journey around Hamleys’ key locations including Regent Street, Cardiff, Manchester, and Glasgow. This will be documented across Hamleys social media and is sure to attract attention from its keen fans. Also, upon purchase of the Lego Royal Guard Minifigure, the public will be encouraged to share their own journey across social media.

Grant Yuill, senior marketing manager Hamleys, commented: “We’re thrilled to kick start 2018 with this exclusive partnership and continue Hamleys’ long established relationship with Lego, a much-loved toy. Playing host to the journey of a Royal Guard, synonymous with iconic Britain, is a true honour. We can’t wait to see what our Lego Royal Guard’s adventure across the UK brings.”