Hamleys customers to be treated to Frozen II experience

Published on: 18th November 2019

The immersive shopping experience on the second floor of the London retailer will bring Frozen II to life.

Fans of Disney’s Frozen II can step into a magical castle inspired by the new movie at the ‘Finest Toy Shop in the World’ this festive season.

The brand-new immersive shopping experience on Floor 2 will bring Frozen II to life; customers can enter an autumnal courtyard where they’ll get to meet some very special townsfolk. The grand opening of the Disney Frozen II inspired castle took place on 14th November, and the experiential event will run through until Friday 6th December.

Fans can enjoy a number of fun activities while at the castle. Resident bakers Barry and Bernice Burnzit need help to bake a cake for a very special occasion after losing the recipe, Doris and Gladys, the tailor and seamstress, are on the lookout for princes and princesses to get dressed up in their costumes, and Reindeer Training will also be taking place; lucky kids will get to hear the legend of a special reindeer.

Frozen II is released in UK cinemas on 22nd November.


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie