NEWS

Hamleys customers to be treated to Frozen II experience

Published on: 18th November 2019

The immersive shopping experience on the second floor of the London retailer will bring Frozen II to life.

Fans of Disney’s Frozen II can step into a magical castle inspired by the new movie at the ‘Finest Toy Shop in the World’ this festive season.

The brand-new immersive shopping experience on Floor 2 will bring Frozen II to life; customers can enter an autumnal courtyard where they’ll get to meet some very special townsfolk. The grand opening of the Disney Frozen II inspired castle took place on 14th November, and the experiential event will run through until Friday 6th December.

Fans can enjoy a number of fun activities while at the castle. Resident bakers Barry and Bernice Burnzit need help to bake a cake for a very special occasion after losing the recipe, Doris and Gladys, the tailor and seamstress, are on the lookout for princes and princesses to get dressed up in their costumes, and Reindeer Training will also be taking place; lucky kids will get to hear the legend of a special reindeer.

Frozen II is released in UK cinemas on 22nd November.

RECENT ARTICLES

Character Options unveils details for Kidz Big Weekend

Face masks in shops

Will face masks be mandatory in UK shops?

Viral Group launches Influencer Hub

Alpha Group partners with Keith Chapman for Camp Furly series

Moe Shalizi and Marshmello debut Mellodees

Friday Blog

Cancel culture …it’s the Friday Blog!

Exclusive: What to expect from the second half of 2020 according to NPD

My City Thames & Kosmos

Thames & Kosmos details latest games launches

The latest Toy World recruitment roundup

Exclusive: Making an impact – Toy World spoke to Diaframma’s Alice Morrison