NEWS

Hamleys customers to be treated to Frozen II experience

Published on: 18th November 2019

The immersive shopping experience on the second floor of the London retailer will bring Frozen II to life.

Fans of Disney’s Frozen II can step into a magical castle inspired by the new movie at the ‘Finest Toy Shop in the World’ this festive season.

The brand-new immersive shopping experience on Floor 2 will bring Frozen II to life; customers can enter an autumnal courtyard where they’ll get to meet some very special townsfolk. The grand opening of the Disney Frozen II inspired castle took place on 14th November, and the experiential event will run through until Friday 6th December.

Fans can enjoy a number of fun activities while at the castle. Resident bakers Barry and Bernice Burnzit need help to bake a cake for a very special occasion after losing the recipe, Doris and Gladys, the tailor and seamstress, are on the lookout for princes and princesses to get dressed up in their costumes, and Reindeer Training will also be taking place; lucky kids will get to hear the legend of a special reindeer.

Frozen II is released in UK cinemas on 22nd November.

RECENT ARTICLES

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure

Emma Prendaglia joins Wow! Stuff as SNAM

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Obituary: Alison Quill

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

Strong Hobbycraft profits lead to three new stores

Top Gun: Maverick breaks $1b barrier at box office

Retailers warn that online sales tax will damage small businesses