Hamleys introduces the world’s first Invisible Toy range

Published on: 1st April 2023

Hamleys’ product innovation team says there’s nothing to see here, as it launches the world’s first Invisible Toy range spanning all the most popular categories.

As you can see, the Hamleys Invisible Toy range is truly impressive.

Hamleys, the Finest Toy Shop in the World, has some serious fun in store this spring with the launch of the world’s first Invisible Toy collection. Its newest and most innovative product line yet, the ground-breaking Invisible Toy collection is set to revolutionise the toy industry with its unique blend of creativity, magic, fun and technology.

Designed to appeal to both children and adults, the technology-driven Invisible Toy collection is completely invisible to the naked eye. This incredible range of toys includes everything from classic toys such as building blocks, bouncy balls and action figures, to modern gadgets including drones and remote-controlled cars. With the Invisible Toy collection, kids and adults alike can let their imagination run wild as they play with toys they can’t even see. The retailer says this is a “dream come true for children who have always wanted to play with imaginary friends and objects”.

The toys are produced using state-of-the-art technology that creates an invisible force field around the toy, making it completely invisible. The force field can be adjusted using a special app, Invisi-Radar by Hamleys, allowing the user to control the transparency of the toy.

“We are thrilled to announce the launch of our new Invisible Toy collection,” commented the Hamleys buying team. “This is a product line that we have been working on secretly for many years, investing in brand-new technology and working with the best in the invisibility field. We believe it is the most exciting and innovative toy line to hit the market in decades. We can’t wait for our customers to experience the magic of invisible toys at Hamleys.”

The Invisible Toy collection will be available exclusively at Hamleys stores worldwide starting from April 1st 2023 and is expected to be an instant sell-out.

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