NEWS

Hamleys launches partnership with Merlin

Published on: 21st March 2017

Hamleys-480The collaboration will see a series of giveaways across three theme parks throughout summer. 

Running from now until September, customers will receive free children’s entry to Alton Towers Resort, Chessington World of Adventure Resort or Legoland with any purchase made in store. When spending over £50, kids also stay free at the Alton Towers Resort Hotel.
“Families having fun is a core value, so we’re thrilled to be able to offer customers the chance to visit some of the UK’s top attractions,” said Mark Drummond, head of marketing at Hamleys. “Merlin is a fantastic brand offering first class family experiences, which is why it is the perfect partner for us.”
“This is the start of an exciting relationship and we look forward to welcoming families to our attractions as a result of this partnership,” added Max Mayer, senior brand manager, Merlin Entertainment.
To take advantage of this offer, shoppers simply retain the voucher attached to their till receipt and bring along to their theme park of choice.
Additional benefits of the campaign include online competitions, where visitors will have the chance to win family entry, fast pass tickets and overnight trips.

RECENT ARTICLES

Reality bites…it’s the Friday Blog!

Boots to significantly reduce toys presence in stores

Mattel releases full 2019 and Q4 results

Playmobil launches EverDreamerz collectibles 

The latest Toy World recruitment roundup

The Toy Association provides update on coronavirus ahead of Toy Fair New York

Hamleys to host in-store activities for February half term

Plum Products launches new Bowl Freebound Trampoline

Toytown in Woodbridge to close after 30 years

Details for new BlogOn Kids event revealed