Hamleys is opening the doors to its first Welsh store today in St David’s Dewi Sant, Cardiff.

Many of the iconic features from the other stores will be on show in Cardiff including the Hamleys Bus, which will be driving all the New Toys to Town, the Rally Track, where you can test your driving skills with an array of radio control cars being demonstrated, and petal tables where children of a young age can sit and play with the toys.

Hamleys brand new girl’s boutique, Luvley, will also be a key feature in the Cardiff store, and will be displayed inside the Luvley House. This is a new concept for Hamleys and has proven popular, with its Luvley nails, glitter tattoos and tangle teezers proving especially popular. The Luvley girls will be in store every day.

Gudjon Reynisson, CEO of Hamleys, said: “Hamleys is very excited to be opening at Cardiff’s St David’s. Our unique retail proposition of fun, theatre and entertainment we are sure will prove a hit and we are looking forward to working closely with St David’s to bring the Hamleys experience to the people of Wales.”

Steven Madeley, centre director at St David’s Dewi Sant, added: “We are extremely excited about the arrival of Hamleys to St David’s. The magical toy store has the ability to not only excite the young children of today but also spark fond memories from our own childhood. As Hamleys is as much a visitor attraction as a toy shop, we hope it will also help to bring in even more visitors to Cardiff city centre this Christmas.”