Hamleys reveals its top toys for Christmas

Published on: 15th October 2021

Imaginative role-play toys top the charts, as the toy retailer encourages kids to #believeinmagic again.

Father Christmas himself was present for the unveiling of Hamleys’ top toys selection

Hamleys has revealed its Top Ten Toys for Christmas 2021, saying this year’s festivities will bring people together for fun and games after the disappointment of last year.

The toy retailer believes that playing together will be at the heart of every family Christmas celebration and, with many children having become accustomed to spending time on screens over the last year, role-play and creativity top the toy charts, allowing children to create imaginary worlds and bring back the magic of Christmas.

The list includes a range of educational, magical and traditional toys, designed to allow children to combine their own imagination with clever edu-tech to build, role-play and create.

Lego’s Super Mario Adventures with Luigi Starter Course brings responsive LED magic and encourages teaming up for real-life social play, while the Playshifu AR Globe gets interactive around the world. For budding witches and wizards, the Moose Magic Mixies will surprise and delight.

The Hamleys Top Ten Toy list also contains exclusive to Hamleys picks, including the Ralleyz Warrior 3-in-1 Racing Car and the lovable Hamleys Huggable Range including furry friends Huggable Avocado and Huggable Unicorn.

Traditional family board games are represented by Hamleys Dicii Snakes & Ladders, plus Mattel’s Barbie Dream House, Playmobil’s City Action Police Special Operations Police Robot and L.O.L. Movie Magic Dolls all make the list.

Victoria Kay, head of buying at Hamleys said: “Our 2021 top picks for the most wanted toys this Christmas include accessible toys that will really allow children to harness their creativity and imagination. From the innovative and creative to the digital and classic toys on offer, we can see imagination really playing its part this year, bringing in-person ‘together-play’ back for the festive season. Creating Christmas magic feels more important this year than ever, and we think the top 10 toys will have families playing and creating memories together for Christmas and beyond.”

Hamleys Top 10.

The Hamleys Top Ten Toys for Christmas 2021 are:

Playmobil City Action Police Special Operations Police Robot (Playmobil)

Orboot (Earth): The Educational AR Globe (PlayShifu)

Magic Mixies Cauldron (Moose Toys)

Barbie Dream House (Mattel)

L.O.L Surprise! Movie Magic Doll (MGA Entertainment)

Ralleyz Warrior 3 in 1 RC (Hamleys exclusive)

Lego Super Mario Adventures Luigi Starter Course (Lego)

Nerf Elite Flip 2.0 8 (Hasbro)

Huggables Range (Hamleys exclusive)

Hamleys Dicii Snakes and Ladders (Hamleys exclusive)


BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone

The latest Toy World recruitment round-up – new roles added

Exclusive: Letter from America – what a year for the indies!

Simba Smoby Toys UK partners with with Good Play Guide for pre-Christmas drive

Demand soars at Hornby but bottom line suffers

Bluey expands in Italy and Greece