The attractions designer has signed a worldwide five-year agreement with Hamleys stores.
Under the deal, Paragon will supply specialist design and build services to the toy retailer, which is working to complement its existing toy store estate by combining retail and theme park-style environments.
No financial details on the agreement have been disclosed.
Mark Pyrah, Paragon’s chief executive, said: “This framework agreement is an important strategic step forward for Paragon because it secures a long-term relationship with Hamleys, an iconic international toy brand. This is a concept that we have been working towards with Hamleys for over three years and has an incredible and sizable future worldwide.”