NEWS

Hamleys to host in-store activities for February half term

Published on: 13th February 2020

Hamleys will be hosting exclusive activities from Barbie, Lego, Paw Patrol, PJ Masks, Harry Potter, Disney’s Frozen II and more.

Hamleys flagship Regent Street store will be providing families with the ultimate day out this February half term, offering a full programme of fun activities, events and character meet and greets, taking place each day from 15th-23rd February.

With seven floors of fun and free entertainment to explore, kids and families will be instantly transported into the world of their beloved toys, for two weeks of non-stop fun. Showcasing a huge range of family favourites from Disney’s Frozen II to Barbie, Peppa Pig, Paw Patrol, Lego, PJ Masks, Hot Wheels, Sylvanian Families and Harry Potter – there is something for everyone. A number of daily activities will be taking place to delight children of all ages, including: Hot Wheels Loop Competition; Barbie ‘You Can Be Anything’ photo booth; Hamleys’ Frozen II Castle; Harry Potter Sorting Hat Ceremony; Jelly Belly Bean Boozled and Lego City Build and Play.

Customers are also invited to meet and greet some of their favourite TV characters throughout the week, including Peppa Pig and Paw Patrol’s Chase.

Guests can celebrate half term in Hamleys’ signature style, with the daily dance parade at 4pm, as well as a daily puppet show and the chance to meet the famous Hamley Bear every morning at the front of the store.

There are additional competitions and prize giveaways throughout the week and guests can win tickets to see Peppa Pig Live with Hamleys’ exclusive social competition. see the Facebook page for more information.

A full timetable of all in-store activities for the half term week can be found here.

RECENT ARTICLES

Character Options unveils details for Kidz Big Weekend

Face masks in shops

Will face masks be mandatory in UK shops?

Viral Group launches Influencer Hub

Alpha Group partners with Keith Chapman for Camp Furly series

Moe Shalizi and Marshmello debut Mellodees

Friday Blog

Cancel culture …it’s the Friday Blog!

Exclusive: What to expect from the second half of 2020 according to NPD

My City Thames & Kosmos

Thames & Kosmos details latest games launches

The latest Toy World recruitment roundup

Exclusive: Making an impact – Toy World spoke to Diaframma’s Alice Morrison