The brand has a selection of stores outside of its flagship Regent Street location, with four shopping centre stores in the UK, three of which are now located within Intu centres, including Intu Trafford Centre and St David’s Cardiff.
A spokesperson for Hamleys said: “Intu Lakeside with its strong family demographic is a great location for a new Hamleys store. Working closely with Intu we have created a store that complements our UK growth strategy, delivering our unique retail experience of fun, theatre and entertainment. The Intu Lakeside store will be in a great position and we are sure the impact of an impressive 51 metre frontage right at the gateway of the proposed leisure extension means our store will perform well.”
Julian Wilkinson, regional director of Intu, said: “Hamleys is a great addition to the premium tenant mix at Intu Lakeside and substantially improves the centre’s family offer. As an iconic British brand offering quality children’s toys and experiences, the new store will attract more people, from further, for longer and will drive our ambition to create a compelling destination for families who come from near and far.”