NEWS

Hamleys to open first outlet store in London

Published on: 26th October 2016

The toy retailer will debut its first outlet store at London Designer Outlet.

Hamleys-480Hamleys is to open a 1,330 square foot store at the outlet. This will be the company’s second store within the M25 after its renowned Regent Street flagship store. The new store will feature the retail theatre experience, with live demonstrations, games and magic.

Gudjon Reynisson, CEO at Hamleys of London, said: “We’re really excited to be opening at London Designer Outlet. It’s a great retail and leisure destination for all the family, with a play park, cinema and now a Hamleys, where we’re looking forward to bringing smiles to the children and families visiting Wembley Park.”

London Designer Outlet was ranked as the fifth best performing outlet in Europe and the second best in the UK in 2015. It’s 265,000 square foot of retail and leisure space includes 70 outlet stores and restaurants, a Cineworld and a children’s play park.

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening