The new branch is set to open in the Westquay shopping centre before the end of this month, creating new jobs in the area.
The multinational toy retailer has announced that its latest new store is to open in Westquay this month, marking the first ever store on the south coast of England for Hamleys and bringing the company’s UK retail portfolio to a total of 22 stores.
The new branch opening forms part of the latest expansion programme for Hamleys, which is expected to see further new stores open in the UK, as well as an ambitious number of stores opening internationally, as parent company Reliance Brands looks to reinvigorate the Hamleys brand worldwide.
The retailer has said that the new branch will open in mid-May, and that the store will occupy 1,800 st ft sq ft of retail space in a destination location on level three of the shopping centre. The opening will create at least ten new roles.
A spokesperson for Hamleys said that the store promises to transport customers to a world of theatre and fun, offering a vast selection of toys for children of all ages to choose from, from the iconic Hamleys bears to the latest top brands and classic family favourites.
Sumeet Yadav, chief executive officer at Reliance Brands commented: “We are delighted to open at Westquay; Hamleys’ 22nd store in the UK. Every year, more than 10m families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play. Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy, while adults will relive memories of their childhood at Hamleys in Southampton.”