The chain has a total of eight outlets in the UK and Ireland and stores around the world. The buyer, Groupe Ludendo, has 300 toy stores in France, Spain, Belgium and Switzerland.
Hamleys, which was mainly owned by the nationalised Icelandic bank Landsbanki, is auctioning its assets to return money to shareholders. The bank took control of Hamleys when its previous majority shareholder, the Icelandic investment giant Baugur, collapsed in 2009.
Ludendo chairman Jean-Michel Grunberg said the stores were unlikely to change: “We have the utmost respect for the Hamleys brand and heritage, as well as the unique interactive retail environment of fun, entertainment and theatre that it has created. We have every intention of maintaining this unique brand and what it stands for, and building on its successful international development.”