Hamleys toy chain sold to Groupe Ludendo

Published on: 19th September 2012

The 250-year-old toy chain has been sold to a French toy retailer for £60m.

The chain has a total of eight outlets in the UK and Ireland and stores around the world. The buyer, Groupe Ludendo, has 300 toy stores in France, Spain, Belgium and Switzerland.

Hamleys, which was mainly owned by the nationalised Icelandic bank Landsbanki, is auctioning its assets to return money to shareholders. The bank took control of Hamleys when its previous majority shareholder, the Icelandic investment giant Baugur, collapsed in 2009.

Ludendo chairman Jean-Michel Grunberg said the stores were unlikely to change: “We have the utmost respect for the Hamleys brand and heritage, as well as the unique interactive retail environment of fun, entertainment and theatre that it has created. We have every intention of maintaining this unique brand and what it stands for, and building on its successful international development.”


Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust