Hamleys has launched the first Hamleys World in South Africa, at Sandton City Shopping Centre.
The launch saw families, children and shoppers treated to a memorable parade which included jovial Hamleys’ staff, a field band and children’s favourite cartoon characters and superheroes.
The parade sang and danced its way to a queue of children and parents, who were anticipating the official ribbon cutting.
The first 200 children received a Hamleys voucher and gift and were treated to face painting, unlimited access to toys, pictures with famous characters such as Batman, Cinderella, Optimus Prime and Yoda, and a ride on the store’s carousel.