The brand new That’s Magic range will be supported by an online video and social media campaign in the run up to Christmas.
Hanky Panky, which celebrates its 60th anniversary this year, is the company behind magic sets in the UK such as Paul Daniels Magic Sets, Gross Magic, Box of Shocks and Street Magic.
With the new That’s Magic range, budding magicians can learn and master classic magic tricks guided by on-line tutorial videos. The line-up includes That’s Magic Amazing Magic Set with 100 tricks, That’s Magic Big Box of Magic with 325 tricks and the That’s Magic Hat with Plush Rabbit set with 125 tricks. There will also be a That’s Magic Advent Calendar with 24 tricks for kids to open in the run up to Christmas. That’s Magic sets are suitable for children aged five and over,and the range will be supported by a brand new online video and social media campaign leading up to Christmas.
Graham Spark of Trends UK said: “We are delighted to represent That’s Magic in the UK. With clear, step-by-step instructions, even beginners can soon develop their skills to become a master of magic and illusion. Learning how to present magic tricks is also a great way to boost confidence and build dexterity, all whilst entertaining the family and having lots of fun. We believe That’s Magic will soon be on every young magician’s wish list.”
Kovit Monshouwer, of Hanky Panky, commented: “We are very happy with this partnership and are looking forward to continuing to bring magic to the millions of kids in the UK.”