Hape acquires Marbel

Published on: 27th June 2017

Hape has acquired the entire shareholding of leading UK toy distributor Marbel Toys.

Marbel Toys was formed in 2002 and distributes numerous international toy brands into the UK and Irish markets. The deal represents the latest stage in the expansion of Hape Toys following their success in Asian, American, and European markets.

Peter Handstein, CEO and founder of Hape, commented: “The deal with Marbel would allow Hape to evolve and drive Marbel forward to continue its success in the UK and Irish markets. It also enables Hape to continue long-standing relationships within the toy market and invest to make Marbel and its brands market leaders and increase their market share. This acquisition represents the latest stage and continued expansion for Hape and further demonstrates our belief that Marbel is a leading toy distributor.”

Christoph Bettin, MD of Marbel, added: “Peter and I believe this deal represents a great result for our staff and customers. It allows Hape to speed Marbel’s growth with investment, whilst ensuring our strong ethos in quality and toys will continue. For Marbel’s existing customer base, this signals a real positive outcome with many exciting projects in the pipeline.”

Christoph Bettin will remain MD of Marbel. In addition, he has been appointed Hape global marketing director. Christoph will have a team surrounding him who will work closely on the day-to-day running of Marbel to ensure the acquisition is successful.

Christoph continued: “I am very excited that this deal allows me to maintain a strong relationship with Marbel, a company founded in 2002, and that will continue to be very important to me on a personal and business level.”


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