NEWS

Harrods and Disney team up to celebrate Christmas

Published on: 7th June 2012

Harrods has confirmed its collaboration with Disney this Christmas, when the luxury store will showcase a take on Disney’s Princesses.

The celebrations will start in November when Harrods will unveil a set of window displays showcasing dresses created by world-leading designers, including Oscar de la Renta, Versace and Elie Saab. Each of the designers will produce their own interpretation of the original Disney Princess dresses.

A one-off 7,000 square foot dedicated Disney area, located on the Fourth Floor, will house a Disney Princess pop-up boutique and a broad range of Disney products, including bespoke and limited edition items.

Mark Briggs, store image director at Harrods, said: “Each year we strive to deliver a Christmas theme that will inspire and enthrall our customers. Collaborating with Disney this year is an exciting prospect for the store, as it allows us to combine luxury and fashion with fantasy and nostalgia to execute a show-stopping Christmas”

Anna Hill, chief marketing officer, The Walt Disney Company UK & Ireland, added: “We are thrilled to be working with Harrods and some of the world’s most famous designers to sprinkle some magic on Christmas in London this year. The enchanting stories of our Disney Princesses are timeless, and continue to inspire girls and women across generations.”

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