Harry Potter Magical Capsules TV campaign delivers success for KAP Toys

Published on: 27th July 2020

The YuMe Toys Harry Potter Magical Capsules have risen to new heights following the roll-out of the TV advertising campaign. 

Harry potter Magical CapsulesOn Saturday 25th July 2020, Harry Potter Magical Capsules achieved the No. 1 spot in its Amazon category as the TV campaign drove sellout and demand to what the company states are record heights.

The TV campaign began with a selection of initial spots on 18th and 19th July before starting in earnest on Monday 20th July across Pop, Pop Max, Nickelodeon, ITVB, CITVB, CITV, ITVBe, and Cartoon Network. The sales response was instant and emphatic, with retailers seeing a rapid increase in demand for the product.

Nathaniel Southworth, managing director, said: “We know we have a great product here and the TV response has been awesome. It is great to be able to cite the Amazon ranking as a demonstration of the success, but it doesn’t tell the full story; the item is being sold above SRP, at £11.99, and it keeps going out of stock on this channel. All these sales will be followed by repeat purchases, as kids build up their collections, so we’ll now be working hard to make sure all retailers can enjoy success as we continue the march towards Christmas.”

Series 1 of the YuMe Toys collectible is available in CDUs of 12 and FSDUs of 60, with an SRP of £9.99. Product is available for immediate shipment.

All order enquiries should be emailed through to or retailers can call Neil Leah, head of sales, on 07887 998528. The company’s new address is: KAP Toys Ltd., Unit 14, Rudgate Business Park, Tockwith, North Yorkshire, YO26 7RD.


Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure

Emma Prendaglia joins Wow! Stuff as SNAM

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Obituary: Alison Quill

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

Strong Hobbycraft profits lead to three new stores

Top Gun: Maverick breaks $1b barrier at box office

Retailers warn that online sales tax will damage small businesses